Della Kirkman CPA

00:00Hey, nice to meet you. So, quick overview of everything regarding your website traffic you don't have too much that I can report on and the only thing I can kind of pick up here is the loading speed won't even load. It's usually Thank you. Thank you. It shows a number here,

00:15so it either means that the loading speed is such a big problem.

00:18There's something prohibiting the software from going through it. But anyways, my suggestion is just check it out because usually when you have YouTube videos posted like this, it can be a bigger issue.

00:27Because it just slows down. I do suggest setting up Vimeo or something like that. Now, I'm just going to give you a quick overview of how I would do things differently. Now you might have your own style that works for you. So, just, if you like the information,

00:40give it a like. You can use it if you don't, you don't have to. Now, the main things that I suggest is having a different loading page.

00:46The picture of you is good because you want to develop your brand and your face is the trademark of your brand.

00:53But, on the other side, with some of the clicks here, they are not 100% sure what to expect. There's a motorcycle behind, you're looking at them, and yes you say here, my goal is to help you achieve your entrepreneurial goals, but then you later explain it.

01:07It's about selling your business, so think about what is the current biggest issue regarding your clients. So you're going to have a common denominator, like already, when you think about it, I think you're talking a lot. A lot more about like moms and people

01:22who want to buy a business or sell a business. So if you can start off with that, so like, how you developed your system to achieve XYZ.

01:34Or something like that and not just telling that you're going to achieve your goals because that's kind of thing that everybody says. So if it doesn't actually hit the button or a nerve, it's not going to be as impactful.

01:44And it's usually like a thing that pushes people away. But I do suggest that you have an option here right away for them to either see additional content, like some buttons for them to move around, or even like a calendar event right away. Right after that I would put here some like statistics or

02:00numbers or, I would just move up here all of the places you've been featured in. The videos and everything else, I would kind of make like a couple of videos here just so they can choose a couple of different topics, maybe even break down this video into a couple of videos because usually people

02:16like bite sized rather than bigger form. Now, besides all of this, the only thing that I see here is just you have a massive lack of incentive for people to become a part of your newsletter. Yes like they become a part of a newsletter here.

02:31But if you would give off like a ebook or like the five things that they needed to learn or something that you can package.

02:39And if you check out my website, it's digitalrocketads.com. We have a book called maximizing revenue by plugging profit leaks.

02:47Now we are reworking that, but basically we're teaching people how to not leak customers due to some inefficiencies in their websites. So, anyone that wants to solve their own problems with a website just downloads that book and in exchange they become part of our newsletter.

03:04So, something like that would help you quite a lot and then you can develop that base of customers. Now, I think that they see here is that you do not have a Facebook pixel. Even if you do not plan to run ads right now,

03:16my suggestion is to still install every single type of tracking you can because it's going to collect data over time.

03:22Meaning that it's going to collect data over time. Every single person including me now is not going to get captured by a pixel and you need to take into another account that if you're just doing organic, it's probably not enough.

03:33Running basic remarketing ads is going to enable you to have those multiple touch points and people need multiple touch points even just when you talk about something simple like buying a kitchen item. Some people are going to take 8-20 impressions before they make a decision on anything. If you're only reaching out to people,

03:51booking them through one-on-one consultations or getting them on other ways, you're going to be limited to, like, if they move right away or not.

03:59So that's another reason to do it. Besides that, I would look at launching YouTube ads, because you look really good in front of the camera, you look confident, and you like telling stories, so potentially what you can do is just use the videos like these, and maybe add a little bit of animation,

04:15you can find really good 5 ever guys that you can actually make sick videos out of, trust me, the videos I record sometimes I just don't believe what the video editors can do with it, so if you get a couple of people to help you

04:27out with that you can actually start making really, really good ads that are going to attract people to your brand. Besides that, yeah, that's kind of so far, everything that they wanted to touch on.

04:38I do know that you have some clients and that you talk about the successes they had with you, so it wouldn't be bad.

04:44To get them to record some videos. So if again, check out our website we have videos of customers that we work with that tell, Hey, this was my experience. I'm super happy about this and etc, etc. Same things goes for you. People will want to.

04:58See people similar to themselves that have a similar story to them working with you and then achieving what they wanted.

05:05So the more people you can get to, for example, if you build here a testimonial option and you can just have a massive amount of they're going to be able to do that. They're going to be a lot of ideas here, you will end up being a much stronger authority

05:16because it actually It actually gives you a lot more trust, not authority. So like these things, the hustle. And these podcasts, yes, they give you authority. But trust is actually going to just giving them feedback from people similar to them. Another option that you can also use is

05:33different types of guarantees or All right. Thank you. Other types of education to them. I kind of think that what you can also try doing is setting up some kind of webinars and just having one on one groups with people.

05:44When COVID started, I just made a group for 20, 30 people. We just talked. It was a lot of different businesses, lots of different business owners. So we all had different ways of adjusting to COVID and making decisions that had to be made.

05:57So if you had people in similar situations that you can make into like a mastermind and you can build your own. Tribe around that, again, that could be really really good. That's all for now and hope this helps. Let me know if you have any questions.