Forbidden Spirits
B2B system and lead generation
- Show fruit quality and distillation details without hiding them behind learn more
- Add separate buttons for becoming a distributor and trying the product
- Score distributor leads green, amber or red using qualifying form questions
Recorded by Ivan Janku for Forbidden Spirits. Unscripted, language included.
Full transcript
00:00Hey, Blair, I hope you're doing well. Um, I'm sure you were busy for our last call, so I had for that call prepared, um, like an outline of what an offer and wanted to ask you what you thought about it. But, um, I reached out to,
00:13you probably didn't see the emails, but I just wanted to make sure that you see this and what would be the future of, uh, business spirits if you decide to move forward with us in, with our offer. So basically, we talked about this whole process.
00:25Uh, the main issue is that we would need content from you.
00:28Uh, but what my suggestion would be that you and I like work together for like a month free of charge. Like every two weeks we can have a call or a weekly, like phone call just to make sure that we have all the content assembled.
00:40So for example, videos of people drinking, we already talked about it, that needs to go here. After that, I would have this whole section upgraded.
00:47Like it has a lot more information. Like, uh, it, it, it, we can talk about the quality of the fruit.
00:52Uh, the amount of distillation needs to be set up in the way that, uh, a normal person can see it without clicking on learn more.
00:57So a lot of small things that, uh, can upgrade, you can see here that you need to open. Um, like the whole page here right away, it's, it's just like bothering like, it, it can be all streamlined and faster. Now, another thing that I also, uh, think, uh,
01:11we can focus on is just the, uh, the loading speeds, plugins and everything else that you talked about.
01:16We have the book on our website that you can download for free and I can add it to, uh, the checkout.
01:22But the main point is, um, we would have, uh, two different efforts. One effort would be just towards the e-commerce side or B2C business part, where you will have a really well designed shop because this is all white, it's just too, it's just too monotone.
01:36It needs a lot more energy, it needs a lot more, um, information about the product. It just, overall it's just bare bones as a website and it can be so much better. So we can go into details.
01:48I can send you everything, uh, in a document later. I just wanted to make sure you were still interested. Uh, but basically this, this would be the first phase where we look at, this is kind of like your, uh, business ID when it comes to the
01:59digital world. So like, this needs to be on the level you are at as a business.
02:04Now that would be the first stage. Now what I would have here is two buttons above. So basically as the video goes, you can choose like become a distributor or try the product or something like that. So the idea would be the day code and a page.
02:15Now, I opened up one of my clients and I wanna show you how it looks like and how we would do the B2C system.
02:23So I mentioned to you, this is the guy for which invented the, uh, green number red model. Uh, basically my suggestion would be that you set up a website, uh, not, not a website that we set up, a landing page, uh, where people can,
02:37uh, just come in, get the information. So they would come on a page like this. They would get the understanding of what you can get as a distributor or something like that, or basic information like how you choose the distributor or what your requirements before
02:49you onboard a distributor, after which we can send it to a page, what's called a lead page. So we would know that they read some of the information. They still wanted to pursue the, uh, Distributor option, after which they give us the basic information.
03:02We already talked about it. It needs to be a phone number for a lot of different reasons after which, uh, they answer, uh, the questions on why they are a good distributor.
03:11So one of the questions would be, how many, uh, products do you think you can sell in a month or something like that. And then depend the, and then depending on that answer, we would know if they're a green amber or a red lead.
03:24Uh, through that we'll be able to gauge the quality of leads we bring in and not just the quantity. So these are just the basic things.
03:31Uh, we still didn't go into the, uh, developing the ads and everything else because this is the infrastructure. But developing the ads should be super simple if we have all the assets that you provide. Uh, I'm interested in looking at, uh, fixed fee plus,
03:43uh, bonus for the amount of leads that we can bring in.
03:46For you, the fixed fee would be just for us to have, uh, a cost of goods covered. And then everything else would be as we scale your business and brand. Now that's for the B two B option for the b2c. We still didn't talk about it, but we can set up a
03:58customer offer for that as well. Um, thanks so much for watching the video and talk to you soon.



