Freemedica

00:00Hey, Stephen. I wanted to hit the ground running, so I want this video to be an insight on how I'm looking at your business currently, but as well, what preparations your business need to get done in order for you to have successful ads running? So I'm gonna focus on

00:15the website, I'm gonna focus on the ads the creators end them.

00:18And just go quickly, quickly through this. Basically the, the main issue here is that you don't have any thumbnails.

00:25It's usually randomly generated from the video. So one of the main issues that's gonna be here is that you don't have a hook.

00:31You don't have any thumbnails. So your performance at the is gonna be down in the bottom of overall performance just because like your, you don't have anything that attracts the click at the first.

00:42So no thumbnail tested out. Then the second when you start the video, the first three seconds are the video, just like some noise in the, an intro to the video.

00:50You have three seconds to capture their attention, otherwise they're gone. So you basically wasted that opportunity with the most people.

00:58Figuring out the hook could be way easier than you think. Just something like my life changed when I started using wave one or something like that. And you cut out that part and then you edit it and the rest after that, that, then another example for the thumbnails would

01:13be the tick. Like you can put the tick somewhere. It's gonna like, it's not the prettiest thing to see, of course, but it's gonna attract the tension and anyone of a time is gonna see it from a mile away. So those are just some suggestions here

01:24as well. Like, this is not gonna cut it. Like maybe for the remarketing, that's okay, but still it's not enough.

01:30This is, for example, blurry. Like that's a really bad situation. This video is like really slow.

01:36It talks about the statistics of the Lyme disease, how many cases you have in the United States. A person with Lyme disease is p****d off because they have Lyme disease. Like I of course, miserable life's company. But the number of how many people are not relevant,

01:48they're not gonna be interested that much, but if you can tell them something that can change their life, for example, this can solve it.

01:54And the only reason why an average person would want to understand how your product works is for them to know it's not a scam.

02:00So if it makes sense, so the frequency this product emits works in this, in this way, it affects the blood cell or something like that in this, in this way.

02:09And it just needs for them to have a plausibility for them to give it a chance. That's the only reason why most of them are gonna be interested in how the product works. And I know because I have my own supplement company. So we know how we explain our products,

02:21why we explain our products just people are not gonna buy it if they don't have a resemblance of understanding the product.

02:27Now, let's move forward. This is your landing page where you get people to click. So this is the first impression most people get through your Facebook ad.

02:37Sorry about my big head, but basically it's a huge amount of text that you have here. It works, it's non-invasive, and you have some basic information and then you have a button here to buy. My my suggestion is don't focus on the buy now.

02:52I will figure out the way to give it like a trial. If you give 30 days money back guarantee, say try it now, because trying is A, a lesser commitment than buying. It ends up being the same thing.

03:01Most people are never gonna refund your product, but you get it, the idea. Now, another thing, you want people here to see you.

03:08If you were featured anywhere, like Forbes or medical magazines, wherever you wanted to be seen here. So as seen on and then state the publications, that's one thing. It builds authority.

03:18You really need to be the authority and for them to trust that this works without actually digging in deeper before they can move on.

03:25Another segment is gonna be the trust. Like you have the videos talking about the u and the users and everything.

03:30I suggest adding either reviews, testimonials, user generated content. It's really gonna be important because people are not gonna spend that much time digging around your website.

03:40They either are gonna see what they want and go further, or they're just gonna leave.

03:45And now I'm using the software. It's a free tool. So it might be it might be wrong, but when you see the salary rate, it's a minute. So they are not gonna read everything here that fast.

03:58Most of them are gonna bounce. So my suggestion is figure out what they wanna see through experimenting with ads in different landing pages and get that stickiness up. That's gonna already start increasing or your results overall.

04:11So that's just one suggestion. Now just Google search this quickly. Because these countries look like they're gonna be the dominant ones I would just focus on these.

04:21I would maybe set up a separate campaign looking at the others that are like second tier, but that, that's one angle where you can look at my suggestion because you're selling a medical product and it's something that can help people all over the world try expanding as fast as you

04:37can outside of the United States. Now that's an overall review of what they see.

04:43Currently. I have some issues with like tracking. I filled out some documents, some signup forms. And because I filled out the signup forms, I know that you're not tracking too many things. So there's a couple of holes. My suggestion is for you to book a call with us.

04:57We can help you set all of this up. It's not gonna be expensive and it's gonna change how your website works, how your ads work, and overall how you can understand your business in relationship to the marketing you're running. I hope this all makes sense.

05:11If you have any questions, please let me know and I'm available for our call next week. Thanks so much.