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Services & high-ticketNov 2022 · 07:47

Green Tech Hub

Website and lead generation review

What Ivan found
  • No pixel or lead event fires on the quote form
  • Add a savings calculator showing energy costs and payback time
  • Replace the slow, unanswered live chat with a callback request option

Recorded by Ivan Janku for Green Tech Hub. Unscripted, language included.

As seen inForbesPerpetual TrafficYouTube

Full transcript

00:00Hey C, so sorry that I'm sending you this just now. I've been sick. I heard that you were also being busy or well sick.

00:08I dunno. But yeah, a lot of things going on. November is a, I'm, I'm this gonna be the, I wanna, this is to everything, everything you need on inventory, like his resources and things you need to do to your website before we can start. Cause there's at least like a month to two months of work

00:30for you before we can actually start doing anything from our side.

00:34Now of course you don't need to do everything, but these are my main ideas.

00:39I how we push. So the first thing's first, the whole vibe and the whole energy of the website needs to be done in a professional manner, especially when you're selling something that's expensive, you may be able to to or increase prices.

00:52You the, the visuals of brand and website. So the, these parts are okay, would love to be better designed and just a lot more visible.

01:01I think that a decent designer can just do that easily. The colors are OK cause you green, but on the other side this I would like it to be looking better. Like this isn't that bad but like this already looks bad, this already and the main issue that they're illusion

01:17so like even though they don't have like pixels and whatever, it's drawing, you know, and we're talking about thousands and thousands of pounds being invested into home with a drawing doesn't make sense.

01:26So that thing needs to be elevated. Next thing that I would point out is just the people on the images and if you have as well you a person showing you clearly somebody that's audience.

01:39Now, I dunno too much about United Kingdom, but I know that the costs of real estate are insanely high.

01:45That young people generally tend to rent more than they actually have homes cause of the costs. So basically we're showing them young people that probably are never gonna solar panel until they actually get established enough financially.

01:58So I would put people that a little bit now have a couple of notes under here as well that I'm just gonna read through em.

02:05The main thing that I would say is tracking. You don't have any tracking properly, which is honestly terrible because you're now on lot of Facebook doesn't know who is your who's basically we're flightline. So I'm gonna show you how this looks like you go

02:23to thee now button. I'm gonna open it now as a new screen.

02:26And basically here you should already have a pixel firing. You want the pixel to be firing cause you to know actually enough interest on thee now.

02:37And then when you fill this out, you're gonna end here. I'm not send you 35th time my testing application, but basically here it should fire off the lead event because they've now became a lead. They gave you the information. Now you don't have all of that.

02:53So you really need to get that set up as possible because you're basically scoring holes Without anyone counting them, which is an issue.

03:01Second thing that I would love to go through quickly is just a couple of other visuals. I personally would love to see some estimates.

03:11For example, if I can see a graph like somebody spend ature over a year, over the couple of years as solar panels have been have been added. Or maybe we can even have like a graph of two really similar homes and then we can have like one showing how the cost of energy

03:27are going up and up and up while the other are managing it way better because they have a solar. That's just one of the ideas that we wanna another thing that they really think you should be doing.

03:38Just setting up like an average calculator or something like that, that can be a couple of really good, like a coder could, could do that easily.

03:46I think even a plugin could be set up easily. And we just then set up like you entering your information, like how big is your home, how many solar panels you would like maybe in which part of Birmingham you live.

03:57I dunno that's gonna make any difference. But basically you entering those parameters and you get the calculation of how much money you would spend and how fast it your investment is gonna repay. I think that's gonna be as easy option.

04:09And then even having option of them clicking yes, the results, we automatically them to an inquiry then to the page.

04:16That can be like a mid in between that. Another thing that they wanted to also point out, the experience or the journey of a buyer is a really good idea.

04:27I honestly think you should it up as a and just have a, lots of people love what you're doing.

04:32On call I met, we talked about just a testimonials of people happy.

04:37Maybe having a couple of also a authority posts of some magazine talking about how you do a good job will also be good.

04:44So getting that all into like a professionally set video is gonna be great.

04:48So you have like magazines on websites and the other, and then you explain to them if they decide to work with you how it would look like, which is gonna be amazing for a person that doesn't understand that. Now, some numbers on your website that they saw here not

05:03some numbers, but like a lot of websites love to add numbers of what they do. So maybe how many projects you did, how many solar panels you made, how many gigawatts, megawatts, electricity generated whatever.

05:15But basically some of those numbers tend to really good when you're generating data.

05:19We need to figure out how to get more data from them.

05:22And besides, yeah, this is now repeating and besides that, I, you have this popup here.

05:29The, the popup here first. Nobody responded for 13 minutes. I'm gone. I'm not waiting minutes. The second of all, it really does slow down your website. That's gonna be one of the main reasons why performance here sucks.

05:41Like before it was nine, now it's 12, it's going up a's , but at the end of the day it's still 12, you need 90.

05:49So my suggestion would be remove that chat session system even especially nobody's using it if it's popular and people it and keep it.

05:56And then let's just set up an option for a quick call button or a popup where they can add their own phone number for one of your team members to call them. So that's gonna be much more efficient.

06:07People are give you the phone number being called than actually you, especially they're introverted. Okay, so two big things. Do you offer financing that's gonna be major?

06:19And then do you, do you offer to people anything that already have solar panels? So I see that you have like solar maintenance, solar storage, ev chargers, so maybe like adding additional storage system or adding going through and the maintenance is run ads for

06:34that. And then, yeah, the main thing I wanted to point out is that all this needs to be done and in a way so the website's professional and just shows everybody who and what you're, because I think that you like a of benefits,

06:50a of experience and a a lot of perks you're not, so you're basically going up and just telling them, Hey, we do solar and that's it.

07:00And nobody knows if you're there for a long time, short time or what's going on. So yeah, I think that setting all of that up is gonna take like a couple of months maximum.

07:09Like it can be done in a month, but they know it's end of the year and nobody's really efficient work.

07:14So if you go through all of this and manage to set it up in December, or we can do tell another call and just go through and see what we can do. Like a of it can be done to basic stock image and stock videos. I think that that already with that you're

07:29gonna be generating lot more traffic and actually you're able to de demand to demand prices if you everything up like, so me know. Sorry to ramble a bit.

07:39This is my first video for today. So yeah, talk talk to you soon and yeah,

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