Omega Masonry

00:00Hey guys, so TG tells me you're interested in better results with your paydads.

00:04So, I'm gonna look at your website, I'm gonna look at the tracking and overall what you're doing with Google and Facebook can give you some ideas on how I would look at improving all of this. You can also use this right away yourself and I encourage you to do so.

00:16Now, you will probably see the recently I fill out your form and that's the first thing I usually do to see how the form works.

00:23And I got this thank you page, which is okay, but the problem is here. I don't see anything firing properly.

00:29It's just fired a button click in a page view so it looks like you're not tracking anything properly here. So that's one of the bigger concerns. Now I'm going to tell you later about the system that we use to teach the algorithm what is a good lead to us because in a

00:44lot of cases you're going to end up with a lot of random people, a lot of people that don't know even how they go to your list.

00:50It ends up being something similar to bot traffic in some instances even.

00:54Now when it comes to overall overall your website. I would have some usability features that I would look at besides having Google stars here you can add additional stars if you have trust pilot or whatever.

01:07I would look at having here before an author picture or something like that.

01:11This is a good picture but maybe adding something that more visually shows the change your company provides would be good.

01:18Now when it comes to the phone number I personally would rather anchor this number to here and then having a floating menu that follows you around as you move that's easy to set up and then you don't have to have this here and on top of it when you click it doesn't register here

01:34or click at all so you really want to have understanding and to feed Facebook and who was interested who clicked who called so potentially what you can do here is have a two-click option where they have to click once and then it unlocks the phone number that way you can actually use

01:52the pixel to track the people that were semi-interesting calling you. But again, I would rather have it here. And another thing that I know in general that quite well increases performance is a chat menu. So having here a floating menu with the chat or option for

02:08somebody to ask a question and then get the response quickly is also a thing that makes people a little bit more of these because it's a bit less official than filling out to get the quote.

02:18Now, there's a couple of other things that I would look at, maybe because I see a lot of different things.

02:24Now, the main thing is, not sure if you're bringing people to this specific page and if not then okay, but I would look at adding a lot of different things that I saw that were great, I think, on this page.

02:38Yeah. So, I'm not sure if you're using this landing pages, the main landing page, how is the plan here, but you see how you have residential repairs and everything that you're doing here, that should also be on the homepage because even if you're just leading people

02:52everywhere, you're going to have a lot of people potentially move to your homepage or Google, your review, because they will for sure want to verify if these are real, for example. So you've done a good job here on the landing page.

03:08This is probably an outsider agency that just got a domain and it's now using this to run your ads or something like that.

03:15that at least it looks like that. Now my question is again like you're such a visual business. You go in or repair a track or you build something you have something with your hands that you built like not like me that has everything digital in its life.

03:30So before and after pictures of something that was broken and not broken, having a lot of these making people that maybe have that same broken mailbox or something like that, that's going to make them a little bit more inclined, because these can also be easily fake.

03:46Now I know these are Google reviews, but textual reviews don't trigger people towards trusting you. It's more visual and video testimonials.

03:55So on top of it, if you have testimonials of happy customers, that's also going to push people in the right direction.

04:02So in general, I think that your main website it needs to have an improvement. This page here again, like a lot of things are, this is a classical Andy page that's, I think over done a little bit. And in general, I think that you need to stick to this form here,

04:21because what you're doing here, with type form, type form doesn't have a lot of the capacity and the abilities that we needed to have to be able to train the pixel on what the good lead is for you guys.

04:38So the main problem here is that I don't know if this is going to be properly tracked by the pixel as well.

04:43So this looks like that you have your main website and this done by your team and this is an external agency that's doing something on performance base or something like that. Again, the landing page can be done a lot better but there are a lot of things that have been done on this landing

04:57page that just need to be incorporated on the homepage as well.

05:00Now, when you look look at the Facebook ads. Now, when you look at the Facebook ads in general, they don't look great, they don't look bad. My perspective is that you can have a lot of the things that you wrote here on the website,

05:18like get things fixed, make improvements, get fast quotes or something like that. That can be the part of these ads, not just these pictures. So So in general, these ads have a lot lacking to be improved.

05:33You can add a lot of text to these images. You can add call to actions.

05:37You can add five star reviews. You can get same-day quote. You have a lot of different things that you can improve on these ads.

05:44But I wanted to show you something that we call the lead qualification system.

05:52This is a system how we train the algorithm them on understanding what the good lead is for you. Now there is a crucial question regarding this form or a couple of them that you're missing and this is why I would kind of break down this form into multiple steps and that's when

06:09they fill this out. You don't still know what they want, what is the size of the project and the problem is the pixel doesn't know as well. So you don't know if you've done a good job or a bad job when you can go to an ad. So the solution here

06:21would be that they also point out. So you have these here.

06:25You can make them on a drop down here. What do you need help with? They click and then another crucial question that you can also use as an anchor point would be when do you need the services Basically by using that when do you need the services that can be a trigger

06:42point for meta to understand when they need to start pitching people because you can have people interested in masonry work in 10 years from now.

06:51That doesn't pay the bills. So using the pixel and that powerful machine learning element to understand that you want customers now or this week and that's your optimal customer and everything else is less important could be one of the ways to go. The other option would be that you're getting too

07:08many small projects. So the way to go would be then making sure that the project scope did they point out or what is the size of the project or something like that. they would be able to quote and then through that you will be able to understand the project size.

07:21The main point is we need to build a relay here on how to teach the meta algorithm on what is going to be the best way to go here. So even if this is so far working, it's never going to be a stable system.

07:36It's always going to be quite affected by the algorithm's seasonality because the algorithm doesn't exactly know what is doing. And I just hope that you didn't fully give them your account ownership.

07:50Yeah. Besides that, I checked out your Google ads. I think that there's a lot of things that could be improved. Like the display ads can be added a lot more.

07:59You can also run a fair bit of YouTube ads for a cheap price, mainly because you know that you serve the top north of Texas.

08:06So in my opinion, you could potentially just hit everybody the twice a month, three times a month with the YouTube ad as well.

08:14So whenever they think about making it work, they think omega. So something like that, there's a lot of different things that we would need to go through, but that's why I'm going to leave you the cable you'll be able to improve your results.

08:26Hope, hope this helps. And I hope this video is gonna help you quite a bit improve your results.

08:33Cheers!