Space Yacht

00:00Mike told me that you respond to one of our emails asking about server-side tracking, so here it is. I'm also going to include some helpful tips and some things that they notice regarding your website and ads that might actually work well for you. Anyways, so this is the first step.

00:13That's going to be how to set. Set up a Shopify site to share data with Facebook, then on the other side what you need to do is set up Facebook, and that's the tutorial here in the response.

00:23With the email I'll send you both links. Sorry about my dog.

00:27Anyways, besides that one thing that I wanted to address is your website speed. Your website doesn't host any big videos or something like on the main page. So it doesn't make any sense for the website to be this.

00:44So my suggestion is to solve this first because when you're running ads, when you're doing SEO, whatever you're doing, this is going to get you penalized because all of those platforms measure what happens after the click and because of that they're also going to measure your local.

01:00So it looks like most of this can just be cleaned up by a more experienced developer. This just looks like a sloppy job at the end of the website. I just wanted to give you an example of a company.

01:12We worked with them, we helped them develop their advertising system, how their website works, how their sales work, how their email marketing, SMS marketing, and everything else. Works.

01:21I'm not sure if they did SMS marketing, I don't remember. But anyways regarding your website, the first thing that they notice is that you have a lot of different products that they're selling. But you're as mostly promoting the, the events you have.

01:37So you can see sixth of the, to the tenth and everything else.

01:39And yeah, it's, it's good that you're promoting that that store that event.

01:44But you should also pro, promote your best selling products. So one of these things you can do is a dynamic product campaign where you can just set it to sell these camp and these products.

01:53And it will hit people that are most likely gonna buy them because the dynamic product campaigns are not the same as conversion campaigns.

02:02The conversion campaigns are usually the standard campaigns you run to get sales, but the dynamic product has a link to your con view content events. So, you know, when you set up your pixel, you set up that anytime somebody sees up.

02:16A product in the catalog is gonna send Facebook the feedback on which product it was seen. So this is gonna show them the last seen product.

02:22And you probably had that experience in your life where you're at one moment viewing a product and then when you log into Instagram or Facebook that, that's the moment you, when you see the product right away one more time.

02:35Now regarding the a couple of other things with your website, I like the fact that you're promoting your drops through the text messages, but I really think you need to do a reverse. So let them add their phone number because it's gonna be easier for them to do that problem,

02:51especially if they have an auto fill option, but as well, you can then have a pixel event.

02:56So you're gonna know when you're running ads, how many people are opting into your drops. And then by your statistics for your SMS messages, you can see what is the actual amount of people that convert.

03:08Without that, you won't be actually able to know if your campaign is feeding your SMS marketing or not. And this is still valued as being driven to your, business. Regarding some of the products, I do suggest that you edit this page a little bit.

03:23So adding some more colorings, adding some guarantees, something like that. Potentially, what we like to call them, trust icons. So something like 100%.

03:33Satisfaction or something like that. It needs to be here. Or even if we're just talking about the events and the things you get, like, that it will be cheaper than buying it anywhere else or something like that. If you make an icon for that,

03:47it's gonna stay in people's minds much longer. So my suggestions would be just set up the remarketing next to these ads.

03:54It's just gonna continue feeding you. The sales end is gonna work quite well.

03:58I do suggest that you try to run a lot more ads besides that and figure out if any products will sell on their own.

04:06To potential people or even just remarketing people for a long time on one of your events and it should work. Last thing before I finish the video when you have a product that's sold out an option for them to apply to be notified when it's back in stock.

04:26With that, you will be able to see when, what products are hotter and which products you need to restock faster. But on top of it, it will open up an avenue of communication for the people that weren't interested in your product before it came back in stock.

04:38Let me know if this sounds awful to you. I have a lot more ID. I have a lot more ideas and a lot more things that I think you should test out.

04:44But let me know how this works. And if you want, let's jump on a call next week.