TL;DR
We manage paid advertising and lead funnel optimization for professional services and B2B businesses with $2M+ annual revenue and $30K+ monthly ad spend. Our clients operate in legal services, immigration law, insurance claims, franchise development, and home services. Average performance: A$37 cost per lead on Google Search, 25% conversion rate from search traffic, and documented success helping franchise brands acquire 7+ new franchisees.
What We Manage for Lead Gen Businesses
Google Search & Performance Max Campaigns. — High-intent lead capture through search ads targeting legal services, immigration, claims processing, franchise opportunities, and home services keywords. Optimized for qualified lead volume at sustainable cost per lead.
Meta Ads Lead Generation. — Audience-based prospecting and retargeting on Facebook and Instagram. Lead form optimization to capture contact information and qualification criteria for sales team follow-up.
Landing Page Design & Copywriting. — Custom lead capture pages built for conversion. Includes value proposition clarity, social proof, objection handling, and lead form optimization specific to your service offering.
Funnel Optimization & CRO. — Conversion rate testing on landing pages, lead forms, and post-submission flows. A/B testing of headlines, offer positioning, form fields, and call-to-action messaging to improve lead quality and volume.
Tracking, Attribution & Data Integration. — Full lead tracking implementation. CRM integration to monitor lead progression from click to close. Attribution modeling to demonstrate which campaigns and keywords drive the highest-value clients.
Lead Quality & Sales Enablement. — Lead scoring based on qualification criteria. Sales collateral and follow-up templates. Ongoing optimization based on which leads actually convert to clients and revenue.
Documented Results
A$37 Average Cost Per Lead — Google Search campaigns optimized for qualified lead capture. This cost reflects our ability to target high-intent keywords and filter for quality prospects before they enter your sales funnel.
25% Search Traffic Conversion Rate — Landing page and form conversion rate from Google Search traffic. Achieved through rigorous testing of messaging, offer positioning, form field optimization, and persuasive copywriting.
7 Franchise Agreements Closed — Documented franchisee acquisitions for a franchise development client. Demonstrates our ability to manage the longer, more complex sales cycles required in franchise recruitment.
Continuous Lead Quality Improvement — Ongoing optimization of lead scoring and qualification criteria. Our process identifies which lead sources and messages produce sales-ready prospects versus marketing-qualified leads.
Who This Is For
$2M+ Annual Revenue. — Established businesses with meaningful revenue that can justify investment in professional lead generation infrastructure and premium advertising spend.
$30K+ Monthly Ad Spend. — Organizations committing significant budget to paid advertising. This budget level allows for comprehensive testing, optimization, and the sophisticated tracking infrastructure required for true performance accountability.
Professional Services & B2B Model. — Businesses selling high-value services to other businesses. This includes legal services, immigration law, insurance claims management, franchise development, and home services contractors.
Sales Team Ready for Lead Follow-Up. — Your organization has dedicated sales resources to contact and qualify incoming leads. Our campaigns drive volume and quality; your team converts leads to clients.
Longer Sales Cycles & Higher Deal Values. — Businesses where average deal value justifies investment in lead generation. The longer and more complex your sales cycle, the more critical professional lead management becomes.
Measurable Success Focus. — Organizations committed to tracking leads from click through to client acquisition. You want to know which campaigns and keywords produce actual revenue, not just marketing metrics.
FAQ for Lead Generation Businesses
What's the difference between lead volume and lead quality?
Lead volume measures how many prospects enter your funnel. Lead quality measures how many of those prospects are actually qualified to buy from you. We focus on both. High volume of unqualified leads wastes budget; high quality of low volume leaves money on the table. Our approach targets the right prospects with the right message to maximize both metrics.
How do you determine the right cost per lead for my business?
The right CPL depends on your average deal value and sales conversion rate. If your average client is worth $50,000 and your sales team closes 1 in 5 leads, then a $1,000 cost per lead is still profitable. We work backwards from your target customer acquisition cost to set campaign budgets and bid strategies. This ensures we're not overpaying for leads or leaving profitable volume on the table.
Why is lead form optimization so important?
Every field in your lead form is a barrier to form submission. More fields = lower submission rate. Fewer fields = more submissions but potentially less qualified information. We test different form configurations to find the sweet spot for your business: enough qualification to be valuable to sales, but not so much that prospects abandon the form.
How do you measure which leads actually become clients?
We implement CRM tracking so that leads can be tagged as they progress from form submission through sales conversations to closed deal. This shows us which campaigns, keywords, and landing pages produce the highest-value clients. Some campaigns might deliver more leads but lower-quality prospects; others deliver fewer leads that convert at much higher rates.
What if our sales team can't keep up with more leads?
We manage lead volume carefully to ensure your sales team isn't overwhelmed. We also help improve your follow-up process through lead scoring, qualification templates, and CRM optimization. Sometimes the issue isn't volume but process. We can work with your team to streamline how quickly you follow up with new leads and how effectively you qualify them.
Ready to grow?
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