Law firm marketing
Bankruptcy lead generation for firms that file at volume.
By Ivan Janku, Founder of Digital Rocket. We manage over $1.5M per month in ad spend across immigration, franchise and vocational accounts.
Consumer bankruptcy runs on volume and speed. Fees per filing are modest, so a practice needs consistent case flow and an intake team that is not buried in people who will never file. The system grades every enquiry before intake and measures to the filed case, not the form.
$1.5M+
Monthly ad spend managed
3 yrs
Continuous engagement
Green / Amber / Red
Every lead graded
What does bankruptcy lead generation need to get right?
Volume and filtering at the same time. Fees per filing are modest, so the practice needs steady case flow, but a large share of enquiries are information seekers who will never file. Qualifying on the form is what keeps the economics working.
This is why shared vendor leads stop scaling for bankruptcy firms. You pay the same for a browser as for a filer.
How do you separate real filers from people seeking free advice?
Ask the qualifying questions on the form, not on the call. Debt level, income, prior filings and urgency separate a Chapter 7 candidate from someone researching a collections letter. Grade green, amber, red before intake sees it.
From our accounts
Bankruptcy enquiries split hard between people ready to file and people looking for free advice about a debt letter. Both fill in the same form. We grade on the form using debt level, income, prior filings and urgency, then push the grade back into the ad platforms. Your intake team calls the filers first, and the algorithm learns to stop buying the browsers.
What should a bankruptcy firm measure?
Cost per filed case, not cost per lead. In an immigration practice we run, moving the optimisation target from lead to signed matter took acquisition cost down 55%, per the client data. The same logic governs filings.
Cheap leads and cheap filings are different numbers, and only one of them pays your staff.
Is this bought leads or our own system?
Your own system. You keep the ad accounts, tracking, audiences and creative from day one. Vendor leads are shared with competing firms and stop the moment you stop paying.
Which bankruptcy practices is this for?
Firms with their own intake team, two or more people working enquiries daily, and real monthly ad spend. A solo filing a handful of cases a month is better served by a lead vendor, and we will say so.
Do you have a bankruptcy case study?
No. Our deep legal proof is immigration: a 6.39x return across a three-year engagement, per the client data. We do not invent case studies. The mechanics transfer because both are high volume consumer practices where qualification before intake decides the economics.
Proof, sourced. The numbers behind this come from an immigration practice we still run. Per the client data: a 6.39x return on spend, and acquisition cost down 55% per case. Blended return 6.39x. Consult quality improved 55% once grading moved ahead of intake. Digital Rocket manages over $1.5M per month in ad spend and holds 4.9 across 9 verified client reviews on Clutch.
Why the number moves slowly at first
Attribution to a signed outcome lags, sometimes by months, because the matter closes long after the click. Expect the early weeks to look flat while the tracking fills in. Judging a rebuilt system on thirty days of data is how good setups get killed early.
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