Franchise marketing
Cost per signed franchisee calculator.
Cost per signed franchisee is total ad spend divided by the number of franchisees who actually signed. Registrations are not the product. Put your own numbers in below and the calculator shows what a signed franchisee really costs you, not what a form fill costs.
Cost per signed franchisee calculator
How do you calculate cost per signed franchisee?
Divide total ad spend by the number of franchisees who actually signed in that period. Not registrations, not enquiries. If you spent $10,000 and signed one franchisee, your cost per signed franchisee is $10,000, whatever the cost per registration says.
What is a good cost per signed franchisee?
According to Franchise Performance Group, the industry benchmark for franchise recruitment sits around $10,000 to $20,000 in marketing spend per franchisee recruited. If you are inside that range you are normal. The number only means something next to your franchise fee and the lifetime royalty of a territory.
Why is cost per registration misleading?
Because a registration is a form fill and a franchisee is a territory owner who paid in. A falling cost per registration can hide a rising cost per signed franchisee, since cheaper registrations are usually less qualified and drop out at disclosure, validation or finance.
What drop-off rates should I expect between stages?
Track it rather than assume it. Candidates drop at disclosure, at validation calls with existing franchisees, and at finance. The calculator above lets you set your own qualify and sign rates so you can see what each stage is really costing you.
Proof, sourced. Across three years on one immigration account, the client data show a 6.39x return on ad spend. Cost per signed case fell 55% over that period, and consult quality rose 55%. The account returned 6.39x blended across a three-year engagement, with the strongest window hitting 8.6x. Digital Rocket manages over $1.5M per month in ad spend and holds 4.9 across 9 verified client reviews on Clutch.
Where this usually breaks first
In most accounts we take over, the leak is not the ad. It is the twenty minutes between the form hitting the CRM and someone dialling. Fix the gap before you touch targeting, because faster follow-up on the leads you already buy is cheaper than buying more of them.
Want the real number from your own accounts?
Get the Brutal Truth Audit. We find the leaks or you do not pay.
Last updated: 24 July 2026 · Franchise lead generation · Client results